Understanding the definition of data privacy isn’t enough to fully grasp the concept’s importance. The fact that people’s information is available online makes them susceptible to hacks and breaches. In this section, you’ll learn five reasons that make data privacy paramount.
1. To comply with privacy requirements
Regarding business requirements, privacy requirements are at the top of the list of must-have compliances. Several enterprises have clients that include their personal information in their database.
Having privacy requirements ensures client safety and attracts them to the business. Each company may have its own unique privacy policies. But regardless of distinctions, the aim to protect data is still the same.
2. To improve brand value
One aspect several customers look for in a business these days is the value they get. Aside from the products or services the company offers, policies like data privacy improve brand value because implementing it guarantees the consumer’s safety.
Once you establish that trust between you and the customer, you must maintain it. Any data privacy issue can immediately impact your business and diminish your value.
3. To avoid breaching privacy rights
Arguably, one of the worst things that can happen to any company is a data breach or violation of privacy rights. If a breach occurs or when privacy rights are violated, legal actions follow, which you want to avoid.
Aside from legal issues, there are consequences you want to be aware of. Examples include:
- Loss of loyalty with consumers
- Diminished reputation
- Revenue loss
4. To improve customer trust
The consumer base is an important aspect of successful businesses. The customers are the people that support a brand and can continue growing depending on how well the company treats them.
A brand that has data privacy issues or has had data breaches in the past can lose the trust of its customers. When the customers’ personal data is secured, customer trust is more likely to improve.
5. To aid in the secured free flow of information for innovation and growth
The Implementing Rules and Regulations of the Data Privacy Act of 2012 provide more context on safeguarding each individual’s privacy while ensuring the free flow of information for growth.
The provisions recognize the key role of information and communication technology but emphasize a strong security network for every person’s information.