Best Online Groceries in the Philippines: 5 Data Insights
Everyone needs sustenance, which is why most people buy groceries.
While some enjoy the convenience of home-delivered meals, there is still a huge chunk of the population who buy fresh products and kitchen staples in-store. However, nowadays, grocery shoppers don’t necessarily have to go outside anymore.
Due to technological innovation and the COVID-19 pandemic, countries worldwide—especially the Philippines—have turned to online delivery apps. Now, it’s become a mainstay as a convenient way to buy provisions at home.
Online grocery apps in the country are so successful that experts predict the market will reach a revenue of $2.49 billion in 2024.
If you want to switch to shopping online and are wondering which platform or app is the best online grocery delivery service in the Philippines, this guide is here to help.
In this blog, get to know the world of online groceries in the Philippines, uncovering key data insights that empower you to make informed choices for your next shopping trip.
Benefits of Online Grocery Platforms to Filipino Consumers
There are several benefits that online grocery platforms give to Filipino customers, which could include:
Eliminating physical visits to crowded stores
Most people are familiar with the flood of shoppers buying groceries every sweldo day and waiting at checkout. The best grocery apps in the Philippines alleviate the hassle of going to a crowded supermarket, especially in a densely populated area like Metro Manila.
These platforms allow customers to browse and buy groceries from their homes, eliminating the tedious process of going to the supermarket and braving the long lines and crowds.
Despite the pandemic being over, COVID-19 and other viruses are still a public health concern. Shopping online is a safer alternative that minimizes the risk of pathogens, especially for immunocompromised individuals.
Saving time through convenient ordering
Time is a precious commodity in the fast-paced lifestyle of many Filipinos. Online grocery platforms streamline the shopping experience, allowing them to order groceries with just a few clicks or taps on their smartphones.
This convenience means saving a significant amount of time because you no longer need to commute, push through crowds of people, and wait at the checkout. Instead, you can dedicate your time to other activities, such as spending time with your family or connecting through social media and other hobbies.
Accessing various products and promotions
Like its brick-and-mortar counterpart, an online grocery platform offers various products ranging from fresh produce to household essentials. The prices are just as competitive and may feature promotions, discounts, and exclusive deals.
Whether it’s bulk discounts, loyalty rewards, or seasonal offers, there are many opportunities to maximize your savings.
Taking advantage of convenient payment options
Gone are the days of fumbling for your wallet or standing in line at the ATM. Online grocery shopping gives you the flexibility of payment through credit/debit cards, mobile wallets, and cash-on-delivery.
These options allow you to choose one according to your preferences and financial circumstances. They also have a streamlined checkout process, ensuring seamless transactions.
Best Online Groceries in the Philippines
As online shopping became popular, several platforms are now available to cater to the diverse Filipino market. Some of the best online groceries in the Philippines are:
1. Grab
As a leading super app in Southeast Asia, Grab has expanded its services beyond rides to include GrabMart, which offers on-demand grocery delivery. With a vast network of partner merchants, it provides customers with different products from establishments in their area.
Through data analytics and market research, Grab optimizes delivery routes and personalizes recommendations to give a smooth shopping experience for their users. The company’s partner drivers also benefit from this as they save time in grocery deliveries.
2. foodpanda
foodpanda, a platform that offers food delivery like Grab, has also diversified its offerings to include grocery shopping. Its user-friendly app and website allow you to browse and purchase groceries from your favorite stores and supermarkets. It has features similar to Grab, such as real-time order tracking, secure payment options, and optimized routes.
3. MetroMart
Another contender in the online grocery shopping space is MetroMart. It offers a list of partner merchants closest to the customer based on their current location. Knowing that they could get products from the closest establishments means that their deliveries arrive on time and with minimal delays.
5 Data Factors to Consider in Online Grocery Platforms
Many online grocery platforms are very similar in terms of features and offerings, so it may be challenging to discern which one you should use. Here are some factors to consider when making an informed decision:
1. User reviews and ratings
User reviews and ratings are invaluable sources of feedback for online grocery platforms, giving insights into product quality, delivery experience, and overall satisfaction.
Through consumer behavior and shopping trends, platforms can identify areas for development, address customer concerns promptly, and enhance service quality. For instance, GrabMart’s partner merchants can read customer reviews through its customer insights tool to improve conversion rates.
2. Delivery efficiency and time slots
Delivery efficiency and time slots play a crucial role in customer satisfaction. Data analytics enables platforms to optimize delivery routes, predict demand according to fluctuating seasons and trends, and allocate resources effectively to ensure timely and efficient deliveries.
For instance, GrabMart and foodpanda utilize real-time data to dynamically adjust delivery routes based on traffic conditions and minimize delivery times.
3. Promotional offers and discounts
Promotions and discounts are effective strategies for attracting and retaining customers in the competitive online grocery market. Various platforms have different offers depending on special occasions, the customer’s payment methods, or if they’re a person with a disability (PWD) or a senior citizen.
4. Product availability and inventory management
Product availability and inventory management influence the success of online grocery platforms. Forecasting inventory allows platforms to guarantee a sufficient supply of products and minimize stockouts.
5. Personalized product recommendations
Personalization improves the shopping experience and drives user engagement. Platforms can review user preferences, purchase history, and browsing behavior to give tailored product recommendations and curated bundles and shopping lists.
Data-Driven Grocery Shopping
The burgeoning landscape of online grocery platforms in the Philippines offers many opportunities for consumers and businesses. Using customer data, these platforms can enhance convenience and efficiency to redefine the shopping experience for Filipino consumers.
As the market evolves, you must embrace data analytics to stay ahead. Information is critical when you’re a business looking for ways to streamline procurement processes, supplier performance, market trends, and consumer behavior.
Inquiro offers advanced customer data solutions that maximize the value of your data. Our extensive analytics tools provide useful information that can influence your strategic choices.
To discover how Inquiro can empower your company with state-of-the-art data analytics solutions, request a demo today.
