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About this book
Looking to apply content marketing concepts to your business? Get ready to turn yourself (and your team) into a lean, mean content-marketing machine.
Learn the power of storytelling in content marketing
Learn a framework and process for generating content ideas
Learn how to plan a long-term content strategy
Learn how to effectively promote content
Learn how to extend the value of your content through repurposing
Learn how to create a topic cluster and pillar page
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